Behavioural Science for Climate Change Adaptation
A case of ecosystem-based adaptation in Fiji
Adapting to the impacts of climate change requires changing behaviour on an individual and a collective level, from how households make a living to how communities manage ecosystems, as well as how governments make investments. So why do we ignore the factors that drive how, when, and why people make decisions as we're designing and implementing climate change adaptation solutions?
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Adapting to the impacts of climate change requires changing behaviour on both an individual and a collective level, from how households make a living to how communities manage their ecosystems and governments make investments.
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We often ignore the factors that drive how, when, and why people make decisions and take action when designing and implementing adaptation solutions. Despite all the research on identifying the drivers of behaviour, few attempts have been made to design interventions to effectively address those drivers.
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Behavioural science can help to question and reframe our assumptions and support us in designing interventions grounded in a greater understanding of the psychological, social, and structural drivers of human actions.
Participating experts
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